The ‘IKEA Effect’
The Swedish company IKEA is renowned worldwide for its wide array of furniture that customers are required to assemble at home. This video will explore the behavioral psychology behind the…
Who Wants To Be A Millionaire?
Who wants to be a millionaire? Well, as it turns out, not as many people as in the past. It seems that inflation has caught up with people’s dreams and…
Feeling the Chill on JetBlue
For those flying in the back of the plane, long haul transatlantic flights are often a test of endurance. Personal space is lacking, the inflight entertainment system may not offer…
McDonald’s’ Beef with the Meat Industry
In 2022, McDonald’s came under fire for charging $16 for Big Mac meals in some cities. At the time, McDonald’s made vague references to supply chain problems and promised to…
Running Out of Rice
Rice consumption in Japan has been falling for decades. Lately, however, the Japanese have been racing to the store to buy as much rice as they can. Not because their…
Corn Prices Have Popped
Following an unusually dry summer in 2023, US corn farmers expected a poor harvest and an increase in the price of corn. In anticipation of this price increase, many farmers…
Stop the Surge: Wendy’s Flips Its Price Strategy
Americans, fed up with the price of food these days, are speaking out. In fact, the rising cost of food, and more specifically the notion of shrinkflation was immortalized in…
A Powerless Choice?
Think about the last time you experienced a power outage. In addition to being unable to charge your electronics, or use your Wi-Fi connection, you may have also been unable…
Why Wendy’s Might Take a Bigger Bite of Your Burger Budget
Hankering for a burger and fries? Wendy’s, home of the square beef patty and Frosty shake, has you covered. How much will your meal cost? Well, under Wendy’s new dynamic…
Expanding Sales Foot by Foot
What’s better than a cookie? Maybe a really big cookie? Maybe even a footlong cookie? If you chose the footlong cookie, you’re not alone. Subway, maker of the popular footlong…