The ‘IKEA Effect’
The Swedish company IKEA is renowned worldwide for its wide array of furniture that customers are required to assemble at home. This video will explore the behavioral psychology behind the…
The Swedish company IKEA is renowned worldwide for its wide array of furniture that customers are required to assemble at home. This video will explore the behavioral psychology behind the…
Halloween is still weeks away, but retailers are sounding warnings that it may already be too late to buy an artificial Christmas tree this year! Indeed, artificial trees manufactured in…
In 2018, the telecommunications conglomerate AT&T purchased the media company Time Warner for a whopping $85 billion. Along with placing the telecom giant in prime position to reshape the entertainment…
As dining rooms closed across the country in 2020 because of the pandemic, restaurants started focusing their efforts on takeout and drive-thru orders. Many companies added new technology and logistical…